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What is Data Analysis of Student Purchasing Behavior about?

This chapter presents an analysis of survey data collected from 113 students at Mayuro Senior High School about their purchasing decisions and perceptions of humorous advertising. The majority of respondents were between 16-17 years old (82.3%) and female (51.53%). When making purchasing decisions, respondents considered needs and wants (ranked 1st) and price (ranked 2nd) as most important. Personal recommendations had a stronger influence than advertisements. Humorous advertising was found to help recall p

Author

Charlene Bravo

Language

EN