About this document
Brands Need Interactive Marketing Now by Sandra Bold is a document available to read on EtoBox.
- Traditional digital advertising is not working well due to issues like low click-through rates, ad-blocking, irrelevant ads, and consumers becoming bored with standard ad formats. - Interactive experiences that engage consumers, like polls, user-generated content, quizzes and social integrations, can help revolutionize digital marketing by driving real engagement and actions like sharing content. - Brands need to move beyond one-way broadcast advertising and build direct relationships with consumers by
- Author
- Sandra Bold
- Language
- EN