About this document
Crafting a Winning Plan Template by Christian Marshall is a document available to read on EtoBox.
The document provides guidance on how to write a winning plan by first considering what the reader should know, feel, and do. It recommends filling out a grid with these intentions for any written communication, such as emails, web pages, newsletters, reports, or scripts. The grid should list the type of content being written and the desired knowledge, emotional reaction, and action from the reader to ensure the copy fulfills these goals and motivates the intended action.
- Author
- Christian Marshall
- Language
- EN