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About this document
The Publics in Public Relations by groupstudy142 is a document available to read on EtoBox.
- Author
- groupstudy142
- Language
- EN
Opening book details…
The Publics in Public Relations by groupstudy142 is a document available to read on EtoBox.
Publics are a crucial element in public relations, defined as psychographic segments that share similar communication behaviors around specific issues impacting a brand. Unlike marketing