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Tata Docomo is a cellular service provider in India established through a joint venture between Tata Teleservices and NTT Docomo. It offers both prepaid and post-paid GSM plans and had over 32 million users in 2010. The brand elements include the name derived from the parent companies, a distinctive logo, and tagline of "Do the new". Tata Docomo built brand equity through innovative pricing plans like per second call charges, engaging marketing activities on social media, and fun television commercials feat

Author

nick2851989

Language

EN