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Pricing Strategies and Customer Value by Ahamadul Islam Ononno is a document available to read on EtoBox.

What is Pricing Strategies and Customer Value about?

This document discusses pricing strategies and considerations. It defines price as the amount of money charged for a product or service that captures the value customers receive. It notes that price is the only marketing element that generates revenue. It emphasizes that customer perception of value, not production costs, should drive pricing and that prices should be set based on how much value customers feel they receive from a product.

Author

Ahamadul Islam Ononno

Language

EN