About this document
Chapter 14 by Douha Jaz is a document available to read on EtoBox.
- Author
- Douha Jaz
- Language
- EN
About this book
Marketing the anything-but-ordinary car presented big challenges. The MINI is a tiny but potent car that has a retro 60s look. The campaign was a huge success and annual sales goals were exceeded.
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- Language
- en
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