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Marketing Complex Diagnostics Approach by Jorge Zambrano is a document available to read on EtoBox.
What is Marketing Complex Diagnostics Approach about?
This document discusses an approach to diagnosing the marketing complex of industrial enterprises. It proposes developing a procedure using an aggregate of weighted indexes grouped by growth rates into a "dynamic indicator of the marketing complex state." The authors apply this diagnostic procedure to Ukrainian machine-building enterprises. They examine the essence of diagnostics and argue for its application in assessing enterprise marketing complex states.
- Author
- Jorge Zambrano
- Language
- EN