About this document

Coca-Cola by An Nguyễn is a document available to read on EtoBox.

Coca-Cola launched an integrated marketing campaign for 2007 in India to connect with consumers and position Coca-Cola as a universal choice that brings people together. The campaign includes advertising on TV channels and digital media like websites, as well as on-ground initiatives. It was conceptualized by advertising expert Prasoon Joshi and features an advertising showing a train attendant serving Coca-Cola to connect consumers. The goal is to build the Coca-Cola brand beyond refreshment and establish

Author

An Nguyễn

Language

EN