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PMI by Ala Baster is a document available to read on EtoBox.
What is PMI about?
PMI has made significant progress towards its goal of a smoke-free future. It has launched IQOS in 38 markets as of 2017, with nearly 5 million adult consumers having switched to IQOS. Its heated tobacco unit volume grew significantly between 2015 and 2017. PMI has also invested over $4.5 billion to develop reduced-risk products and build manufacturing capacity, with nearly 40% of its 2017 commercial expenditures and 75% of research spending dedicated to reduced-risk products.
- Author
- Ala Baster
- Language
- EN