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Understanding The Service Quality and Customer Satisfaction of Mobile Banking in Bangladesh: Using A Structural Equation Model by Mekdes Getahun is a document available to read on EtoBox.
This article investigates the relationship between service quality and customer satisfaction in mobile banking in Bangladesh using a structural equation model. The study finds that all dimensions of service quality positively affect customer satisfaction, with responsiveness having the strongest impact. The findings suggest that mobile banking providers should focus on improving responsiveness and reliability to enhance customer satisfaction.
- Author
- Mekdes Getahun
- Language
- EN