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What is Channel Planning and Management Steps about?

This document discusses key aspects of channel management, including channel planning, organizing, and controlling. It outlines the seven steps in the channel planning process: 1) planning premise, 2) situation analysis, 3) opportunities and obstacles, 4) goals and objectives, 5) determination of strategies, 6) action plans and activities, and 7) the profit plan. It also discusses channel coordination, organizing the channel by identifying jobs and selecting channel members, and training channel members thr

Author

Melanie Cruz Convento

Language

EN