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What is Ethical Drug Promotion Challenges about?

This editorial discusses the issue of unethical drug promotion practices by pharmaceutical companies and whether self-regulation can be effective. It notes that drug companies spend more on promotion than research because promotion increases profits. While codes of conduct exist, they are not properly enforced. Some efforts are being made in medical colleges to educate students to critically analyze promotional materials, but a real change requires the medical community to demand more ethical practices from

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