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Houzit is a homewares retail chain with 15 stores in Brisbane that wants to expand nationally. The marketing manager must devise strategies to increase annual sales to $20 million, grow the loyalty program to 15,000 customers, and boost brand recognition in Brisbane. Two opportunities identified are expanding the online store or opening flagship stores. Expanding online has growth potential but risks cannibalizing physical store sales. Opening flagship stores in major cities could boost prestige but require

Author

junenguyen4695

Language

EN