About this document
Understanding Expanded Text Ads by KashishBansal is a document available to read on EtoBox.
Expanded Text Ads (ETAs) allow advertisers to provide more information in their ads by including two 30-character headlines, an 80-character description, and optional paths in the display URL. This new format aims to create a consistent user experience across desktop and mobile by taking advantage of the increased screen space. While ETAs may increase visibility and optimization opportunities, some experts argue they could also decrease click-through rates by making ads more irritating or indistinguishable
- Author
- KashishBansal
- Language
- EN