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What is Importance of Branding in Business about?

This document contains information about branding provided by a student named Fazal Rafiq Punewale for their class on Brand Management. It discusses the importance and benefits of branding for both customers and companies. For customers, branding helps with product identification, ensures quality, and provides psychological satisfaction. For companies, branding creates distinctiveness, allows for market segmentation, enables effective promotion and advertising, and provides protection against imitation. The

Author

Anusha

Language

EN