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IBM: The Rise and Fall and Reinvention of a Global Icon by James W. Cortada, William Aspray, Thomas J. Misa is a book available to read on EtoBox.

What is IBM: The Rise and Fall and Reinvention of a Global Icon about?

A history of one of the most influential American companies of the last century. For decades, IBM shaped the way the world did business. IBM products were in every large organization, and IBM corporate culture established a management style that was imitated by companies around the globe. It was "Big Blue, " an icon. And yet over the years, IBM has gone through both failure and success, surviving flatlining revenue and forced reinvention. The company almost went out of business in the early 1990s, then came back strong with new business strategies and an emphasis on artificial intelligence. In this authoritative, monumental history, James Cortada tells the story of one of the most influential American companies of the last century. Cortada, a historian who worked at IBM for many years, describes IBM's technology breakthroughs, including the development of the punch card (used for automatic tabulation in the 1890 census), the calculation and printing of the... Herman Hollerith; punch cards; tabulators; Watson; business strategy; DEHOMAG; IBM 604; personal computer; IBM System 360; corporate culture; mainframes; minicomputers; antitrust; PC

Author

James W. Cortada, William Aspray, Thomas J. Misa

Publisher

The MIT Press

Published

2019

Language

EN

ISBN

9780262351478