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Marketing Strategies for Customer Value by Victoria Phạm is a document available to read on EtoBox.

What is Marketing Strategies for Customer Value about?

The document outlines the fundamentals of marketing, emphasizing the importance of creating and capturing customer value through strong relationships and understanding consumer needs. It details the marketing process, strategies for targeting and positioning, and the significance of customer relationship management. Additionally, it covers various aspects of marketing strategy, including market segmentation, product offerings, and the role of branding in building customer loyalty.

Author

Victoria Phạm

Language

EN