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Ambuja Cements Limited is a major cement producer in India with 10% market share. It was established in 1982 and currently has 6 operating plants. Power costs account for 25-30% of production costs, so the company focuses on efficiency and has set up a captive power plant. Ambuja was the first cement company to receive ISO 9002 quality certification and won a national quality award for total quality management. It transports cement via sea to reach coastal markets and uses various marketing strategies like

Author

Anu Sikka

Language

EN