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What is Market Segmentation Analysis in Bogotá about?

This document proposes a market segmentation for a new food service business located in Bogota, Colombia. It identifies the following key segments: - The location will be in the Chapinero Alto neighborhood of Bogota near the popular Zona Rosa area. - The target demographic includes all income levels from social strata 1 through 6 and both genders. - The business aims to offer an express food option for patrons of nearby clubs and restaurants as well as entrepreneurs, families, students, and work groups

Author

william

Language

EN