Can I read Chapter 13 on EtoBox?
Chapter 13 by tongyueve is a document available to read on EtoBox.
What is Chapter 13 about?
Chapter 13 discusses the relationship between multinational strategy and structure, emphasizing the integration-responsiveness framework that balances global integration with local responsiveness. It highlights the importance of knowledge management, innovation, and the challenges faced by multinationals in these areas. The chapter concludes with implications for action, urging firms to adapt to external and internal rules while leveraging their multinational presence for innovation.
- Author
- tongyueve
- Language
- EN