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Marketing Strategies for Service Companies by Rosy Urbiola is a document available to read on EtoBox.
What is Marketing Strategies for Service Companies about?
This document discusses differences between goods and services companies and considerations for marketing implementation in services companies. It notes that services companies have more difficulty with standardization, quality management, and balancing supply and demand. It recommends that services companies adopt a customer orientation, consistency in branding and quality, and relationship marketing. Relationship marketing requires recurrent services, customer choice of suppliers, and alternatives. The do
- Author
- Rosy Urbiola
- Language
- EN