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Consumed by Sweets: Parents, Children, and Snacking in Modern Japan by Mitsuda, Tatsuya (author) is a Social Sciences article available to read on EtoBox.

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n the first decades of the twentieth century, a shift in thinking about children as consumers took place, especially in the United States. Central to this turnaround was the rise of the middle class, which came to view children-most of whom were being liberated from labor-as "wondrous innocents" whose "cuteness" and "vulnerability" required parental protection. 1 Within this new context, doting mothers were expected to instruct children in making "proper" decisions about their toys, dolls, or books in a commercializing world. Children, obligated to act out "cute" roles, would often flee the domestic environment in which much of this parent-mediated mode of consumption played out. They found refuge in spaces that the parental gaze struggled to penetrate and in working-class notions of "cool," contravening the "cute" world into which adults wanted to propel children. David Nasaw has demonstrated how working-class children in particular fled the adult gaze and became knowledgeable consumers whose activities in such places as nickelodeons and penny arcades commanded the respect of adult proprietors. A comparable phenomenon could be seen in Japan over a similar period. Mark Jones noted

Who reads Consumed by Sweets: Parents, Children, and Snacking in Modern Japan?

Author

Mitsuda, Tatsuya (author)

Publisher

Project MUSE

Published

2021

Field

Social Sciences