Can I read When Broadway was the runway : theater, fashion, and American culture on EtoBox?

When Broadway was the runway : theater, fashion, and American culture by Schweitzer, Marlis is a book available to read on EtoBox.

What is When Broadway was the runway : theater, fashion, and American culture about?

When Broadway Was The Runway Explores The Central And Largely Unacknowledged Role Of Commercial Broadway Theater In The Birth Of Modern American Fashion And Consumer Culture. Long Before Hollywood's Red Carpet Spectacles, Broadway Theater Introduced American Women To The Latest Styles. At The Beginning Of The Twentieth Century, Theater Impresarios Captured The Imagination Of Their Largely Female Patrons By Transforming The Stage Into A Glorious Site Of Consumer Spectacle. Theater Historian Marlis Schweitzer Examines How These Impresarios Presented The Dresses Actresses Wore Onstage, As Well As The Jewelry And Hairstyles They Chose, As Commodities That Were Available For Purchase In Nearby Department Stores And Salons. The Merry Widow Hat, Designed For The Hit Operetta Of The Same Name, Sparked An International Craze, And The Dancer Irene Castle Became A Fashion Celebrity When She Anticipated The Flapper Look Of The 1920s By Nearly A Decade. Not Only Were The Latest Styles Onstage, But Advertisements Appeared Throughout Theaters, In Programs, And On The Curtains, While Magazines Such As Vogue Vied For The Rights To Publish Theatrical Costume Sketches And Harper's Bazar Enticed Reade

Author

Schweitzer, Marlis

Publisher

Philadelphia: University of Pennsylvania Press

Published

2009

Language

EN

ISBN

9780812206166

Subjects

Sports, Literary Fiction, History