Can I read Consumer Behavior Shift to Online Shopping on EtoBox?

Consumer Behavior Shift to Online Shopping by Deeksha Pant is a document available to read on EtoBox.

What is Consumer Behavior Shift to Online Shopping about?

The document discusses a study on changes in consumer shopping behavior during the COVID-19 pandemic in India. It found that most respondents switched from offline to online shopping during lockdowns as traditional shopping was replaced by ecommerce. The study also found that consumers spent more on online shopping, with many increasing their budgets by Rs. 2,000-6,000. Respondents believed companies should focus on understanding customers

Author

Deeksha Pant

Language

EN