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Bata Shoe Company: Strategic Analysis by patelmuiruri is a document available to read on EtoBox.
The doctoral study by Joseph Nyambura examines the strategic analysis and competitive advantage of Bata Shoe Company in the global footwear market, focusing on the challenges of sustainability, digitization, and consumer behavior. It highlights the need for Bata to innovate and adapt its business model to maintain competitiveness against brands like Adidas and Nike. The research emphasizes the importance of integrating sustainable practices and effective brand management to enhance Bata
- Author
- patelmuiruri
- Language
- EN