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What is Bata Shoe Company: Strategic Analysis about?

The doctoral study by Joseph Nyambura examines the strategic analysis and competitive advantage of Bata Shoe Company in the global footwear market, focusing on the challenges of sustainability, digitization, and consumer behavior. It highlights the need for Bata to innovate and adapt its business model to maintain competitiveness against brands like Adidas and Nike. The research emphasizes the importance of integrating sustainable practices and effective brand management to enhance Bata

Author

patelmuiruri

Language

EN