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Persuasion : a New Approach to Changing Minds by Arlene Dickinson is a nonfiction available to read on EtoBox.

What is Persuasion : a New Approach to Changing Minds about?

At thirty-one, Arlene Dickinson found herself stranded. Recently divorced, she had only a high school diploma, no savings and no clue how she was going to feed four young children. But just one year later, she was a partner in Venture Communications. Ten years on, she was CEO, poised to grow the business into one of Canada’s largest independently owned marketing firms. Today, as a co-star of the CBC hit Dragons’ Den, she is one of the country’s most sought-after female entrepreneurs. The secret of her journey from poverty to the corner office? The art of persuasion.Blending her own frank stories with compelling social science, she explains how to persuade both in the boardroom and in everyday life: the crucial importance of a particular kind of listening; how to get people to buy into your ideas; how to attract followers and deal with naysayers; the art of storytelling; how to turn mistakes to your advantage; and how to seize opportunities where others see only roadblocks.

Who reads Persuasion : a New Approach to Changing Minds?

Author

Arlene Dickinson

Publisher

HarperCollins Canada

Published

2011

Language

EN

ISBN

9781443405973

Category

nonfiction

Subjects

Economics, Psychology, Business

Rating

3.69 / 5 (486 ratings)

Updated

2026-03-14