About this document
Tata Tea Jaago Re Campaign Analysis by Amiya Raut is a document available to read on EtoBox.
Tata Tea launched their "Jaago Re" advertising campaign to shift their brand positioning from waking people up to awakening them to social issues. The campaign consolidated their four tea brands under one Tata Tea brand to communicate an emotional-moral message. It aimed to establish Tata Tea as a thought leader in India and motivate youth to vote through social empowerment. Subsequent campaigns like "Aaj Se Khilana Bandh, Pilana Shuru" continued this message by urging citizens to fight corruption. The "Jaa
- Author
- Amiya Raut
- Language
- EN