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What is AI in IMC: Media Production Assignment about?

The IMC301 assignment requires students to produce an AI-assisted digital media product related to Integrated Marketing Communication (IMC), emphasizing the role of AI in media creation and ethical considerations. Students must create a media product, such as a social media post or video, and submit a reflective report detailing their creative process and evaluation of AI use. The assignment aims to enhance understanding of IMC principles and the integration of AI in modern communication practices.

Author

hoanguyensaotruc

Language

EN