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This document analyzes three cases where different pricing strategies (low, medium, high) were used with different probabilities of success. For each case, it shows the pricing strategies, consequences, and probabilities of consequences. It then calculates the expected values, risks, and order of risk preference for each case. The order of absolute risk preference from lowest to highest is Case 1, Case 2, then Case 3, indicating the level of risk increases between the cases. This must be calculated manu

Author

Claudia Grozinschi

Language

EN