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What is Module 5 (BM) - Gokul about?

Module 5 discusses the significance of branding in international markets, highlighting the impact of globalization and cultural factors on brand development. It outlines the objectives of international marketing, branding challenges, and strategies for protecting brand assets, including trademark registration and consistent branding. Additionally, the module emphasizes the importance of conducting a brand audit to assess market position and improve brand strategy.

Author

Arshaque Arshu

Language

EN