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What is Engaging Users in Social Media Marketing about?

This document summarizes a research paper that studied how content, context, and creator features influence user engagement on social media marketing posts. The researchers used machine learning to analyze over 13,000 Instagram posts to identify textual, visual, creator, and context features that drove engagement. Their findings can help marketers understand how to create more engaging social media content.

Author

NG Noviardhi

Language

EN