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What is B2C E-Commerce Churn Management Strategies about?

This document discusses a proposed framework for predicting customer churn in B2C e-commerce and providing personalized retention recommendations. The framework has two parts: 1) using support vector machine models to detect potential churning customers based on their purchase patterns, reviews, demographics and other data available to e-commerce firms, and 2) developing personalized retention strategies by combining content-based, collaborative, demographic and knowledge-based recommendation approaches to

Author

Anonymous lPvvgiQjR

Language

EN