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Cecilio K. Pedro: Hapee Toothpaste Success by Krish Rainjit Redor Salas is a document available to read on EtoBox.

Cecilio K. Pedro is a devout Christian businessman who founded Lamoiyan Corporation, the manufacturer of the popular toothpaste brand Hapee. After losing business from large clients switching to plastic tubes in 1985, Pedro saw it as an opportunity to provide an affordable toothpaste alternative for Filipinos under the brand Hapee. Through perseverance and effective marketing strategies like sponsoring the 1988 Philippine Olympics team, Hapee became the third best-selling toothpaste brand in the Philippines

Author

Krish Rainjit Redor Salas

Language

EN