Can I read Customer Learning for Marketing Success on EtoBox?
Customer Learning for Marketing Success by Anja R Wulandari is a document available to read on EtoBox.
What is Customer Learning for Marketing Success about?
This chapter discusses capabilities for learning about customers and markets. It emphasizes that companies must continuously learn about customer needs, preferences, and behaviors in order to create value. This requires capabilities like market sensing, customer linking, channel bonding, and technology monitoring. The chapter also discusses how developing a learning organization can help companies overcome challenges and create a competitive advantage through knowledge of their customers.
- Author
- Anja R Wulandari
- Language
- EN