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In a car ride from Islamabad to Lahore, my new acquaintance, Murtaza, asked me, 'So, how do you categorise class, and how do you measure who belongs to which class?' I laughed and told him that was part of the great debate on class and tried to avoid getting into a very technical discussion by saying I was still coming to terms with the various class divisions in Pakistan.He looked at me shrewdly and said, I can tell you how to define class and who belongs to it. You can use the categories we use in my cigarette company. The first category is the lower class. You can identify these people because they arrive at the store that sells the cigarettes by foot or bicycle, and they purchase the 'Explorer' brand. It is our cheapest cigarette, and uses the lowest quality tobacco and the harshest chemicals. Most of the cigarettes we sell are in this category.The second category is the lower middle class. They arrive at the store by motorcycle, and they purchase 'Steel' brand cigarettes, which are slightly more expensive. The third category is the upper-middle class; they arrive in a car, but probably a cheap car, and they buy 'Titanium' brand cigarettes, which are again more expensive. The f

Publisher

Berghahn Books

Published

2022

Language

EN