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What is Types and Importance of Market Research about?

Market research is critical for understanding customers and developing competitive products. It involves gathering primary information directly from potential customers through surveys, testing, and focus groups. It also uses secondary information from external sources. The goal is to understand how the target market will receive a product or service to help with segmentation, differentiation, and advertising. Formal market research began in the 1920s in Germany and the US through interviews and shifted to

Author

Bhaskar Sailesh

Language

EN