Can I read SEO and PPC Impact on Air Peace Engagement on EtoBox?

SEO and PPC Impact on Air Peace Engagement by International Journal of Management Research and Emerging Sciences is a document available to read on EtoBox.

What is SEO and PPC Impact on Air Peace Engagement about?

This study investigates the impact of Search Engine Optimization (SEO) and Pay-Per-Click (PPC) strategies on customer engagement for Air Peace, a leading airline in Nigeria. Utilizing quantitative analysis from 189 respondents, the findings indicate that both SEO and PPC significantly enhance customer engagement, with a combined variance explanation of 61.2%. The research emphasizes the importance of integrating these digital marketing strategies to optimize airline services and improve budget allocation fo

Author

International Journal of Management Research and Emerging Sciences

Language

EN