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What is The Double-Edged Sword of Convenience: Decoding Youth Intentions To Embrace Buy-Now-Pay-Later in Sarawak about?

This study examines the factors influencing the adoption of Buy-Now-Pay-Later (BNPL) services among youth in Sarawak, focusing on the moderating role of perceived convenience within the Theory of Planned Behavior framework. Findings indicate that attitudes, subjective norms, and perceived behavioral control significantly predict BNPL adoption intentions, with perceived convenience acting as a notable moderator. The research highlights the need for financial literacy programs and trust-building measures to p

Author

cp0056700

Language

EN