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Fundamentals of Marketing by honora.mandie is a document available to read on EtoBox.

What is Fundamentals of Marketing about?

The document provides an overview of marketing, detailing its evolution from traditional concepts focused on selling products to modern concepts centered on customer needs and satisfaction. It outlines key marketing functions, objectives, and the importance of marketing to both society and businesses. Additionally, it discusses the scope of marketing, including goods, services, experiences, and ideas, emphasizing the significance of understanding consumer needs and demands.

Author

honora.mandie

Language

EN