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AI by nguyenducanhthu281102 is a document available to read on EtoBox.

What is AI about?

This paper investigates how artificial intelligence (AI) influences consumer information disclosure, focusing on the roles of anthropomorphism, personalization, and privacy concerns. It proposes a conceptual model based on the personalization-privacy paradox and privacy calculus theory, suggesting that while anthropomorphism and personalization encourage disclosure, privacy concerns hinder it. The study outlines seven research propositions for future exploration of these dynamics in consumer interactions wi

Author

nguyenducanhthu281102

Language

EN