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The Metaverse and Sport Fandom Revolutionising Sport Consumption by candebelluschi is a document available to read on EtoBox.

This article examines the transformative impact of the metaverse on sport consumption, highlighting how it redefines fan engagement and creates new opportunities for interaction. It presents a conceptual model of sport consumption in the metaverse, addressing both the potential benefits and the legal and ethical challenges associated with this digital shift. The authors emphasize the importance of understanding consumer experiences as the metaverse evolves, ultimately reshaping the nature of sport fandom an

Author
candebelluschi
Language
EN