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What is Understanding Environmental Scanning about?

Environmental scanning involves systematically collecting external information to identify trends, monitor changes, forecast the future impact, and assess organizational implications. It helps reduce uncertainty and provide early warnings of threats and opportunities. Scanning can be passive by casually reading various sources, or active by proactively seeking specific information from different perspectives. Organizations must decide whether to do scanning irregularly, periodically in preparation for plann

Author

Wissem Dhaouadi

Language

EN