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Brandwashed : Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstorm is a science book available to read on EtoBox.

What is Brandwashed : Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy about?

In this shocking, no-holds-barred expose, the author draws on more than 20 years spent in the back rooms and board rooms to reveal all the manipulative ways marketers and advertisers tap into our most deeply seated fears, vulnerabilities, impulses, dreams, and desires, all in the service of taking our dollars. A marketing visionary, he has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, this book reveals: New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age, starting when they are still in the womb! Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn't their girlfriends). How marketers and retailers stoke the flames of public panic and capitalize on par

Who reads Brandwashed : Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy?

Author

Martin Lindstorm

Publisher

Crown Business

Published

2011

Language

EN

ISBN

9780385531740

Category

science

Subjects

Psychology, Marketing, Management

Rating

3.76 / 5 (132 ratings)

Updated

2026-03-14