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What is Framing Public Issues: A Strategic Analysis about?

This document discusses how news media frames issues in either an episodic or thematic way and how these different frames influence how the public assigns responsibility for issues. Episodic frames that focus on individual cases tend to elicit individual attributions of responsibility, while thematic frames that provide broader context about trends and systemic issues tend to elicit societal attributions of responsibility. Effective communication strategies aim to use thematic frames that present issues in

Author

lightseeker

Language

EN