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What is Zomato: A Case Study of Success about?
Zomato is an Indian company that started in 2008 and has since expanded globally to be present in 22 countries. It aggregates restaurant listings and reviews and has over 1 million listed restaurants. Through acquisitions and organic growth, Zomato is the largest restaurant search and food delivery company. A key factor in its success has been its marketing strategy across social media platforms and mobile apps. It has become profitable, a rare feat for Indian startups, and aims to continue its global expan
- Author
- Shubham Rawat
- Language
- EN