Can I read Transformasi Digital di Perhotelan Jogyakarta on EtoBox?

Transformasi Digital di Perhotelan Jogyakarta by Ajeng SW is a document available to read on EtoBox.

What is Transformasi Digital di Perhotelan Jogyakarta about?

This document discusses digital transformation in the Indonesian hotel industry. It analyzes how the rapid adoption of internet and digitalization has changed hotel business models and customer behavior, creating market turbulence. The study was conducted in Yogyakarta, the second largest tourist destination in Indonesia, surveying hotel general managers and owners. The results showed that industry leaders must rethink customer experience, internal operations, and business models. They must have a cohesive

Author

Ajeng SW

Language

EN