About this document
Consumer Behavior Study: LG AC & Fridge by Manish Chugh is a document available to read on EtoBox.
The document provides an introduction and executive summary for a project report on studying consumer behavior for air conditioners and refrigerators produced by LG Electronics India Private Ltd. It includes sections on consumer behavior, the company profile, product profiles, research methodology, findings, and recommendations. The project involved conducting a survey and analyzing consumer satisfaction with LG appliances as well as consumer opinions on online shopping.
- Author
- Manish Chugh
- Language
- EN