About this document
Adapting Strategies for National Markets by Nikhil Narayanan is a document available to read on EtoBox.
MTV had to customize its channel for different markets rather than using a standardized global channel. There are three levels of international strategy: global, where a company treats the world as one market; multinational, where strategies are adapted for each country market; and international, where a company is still mainly focused on its home market. Expanding globally allows companies to increase profits through lower costs, accessing new markets, and benefiting from economies of scale. However, there
- Author
- Nikhil Narayanan
- Language
- EN