About this document
Bob Reiss: Founder of R & R Games by Zia Jutt is a document available to read on EtoBox.
Bob Reiss was a made entrepreneur who capitalized on an opportunity in the game industry. With experience in toy manufacturing, he recognized the popularity of trivial pursuit games and saw an opening to introduce a new TV-themed board game at a lower price point. He partnered with TV Guide magazine for branding and advertising support. By keeping costs low and outsourcing production, Reiss launched the Trivial TV Guide game, which sold over 500,000 units and earned high profits due to his entrepreneurial l
- Author
- Zia Jutt
- Language
- EN